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NewsLogistics case: +18% opens after switching to Viber+SMS cascade

Logistics case: +18% opens after switching to Viber+SMS cascade

02/02/2026
Read: 5 min
Logistics case: +18% opens after switching to Viber+SMS cascade

The company moved to a cascade messaging scenario and improved open rates within the first weeks.

Result

Better visibility of delivery messages and fewer repeated support contacts.